Aarhus Municipality is the owner of the case at Aarhus University, asking how they can engage and motivate their citizens to change their present food habits (in regards to accessing, handling, eating) to food habits with a lower CO2 footprint. Aarhus Municipality aims to contribute to reducing greenhouse gas emissions around the world and this challenge specifically addresses an important area, which can potentially reduce CO2 emissions and contribute to Aarhus Municipality’s target of becoming CO2 neutral by 2030.
The Challenge: Aarhus Eats Greener
Aarhus Municipality aims to become carbon-neutral in 2030. If the citizens in Aarhus adapt their food habits, it can be a considerable contribution to reducing the city’s CO2 emissions and in reaching the CO2 neutrality target. Aarhus has already harvested the scope 1 and 2 emissions, which they have direct influence on, adding up to half of the necessary reductions.
Aarhus Municipality asks you how they can engage and motivate their citizens to change their present food habits (in regards to accessing, handling, eating) to habits with a lower CO2 footprint.
The Challenger: Aarhus Municipality
Aarhus is the second largest city in Denmark with 355,000 inhabitants, which is situated on the peninsula of Jutland. Aarhus Municipality, being the local administration, is one of Denmark’s largest workplaces. 28,000 professional and passionate colleagues work every day to make Aarhus a great city for everyone. The green transition and the ambitious vision of becoming C02-neutral by 2030 are among the core tasks of Aarhus Municipality. This involves everyone, meaning citizens, companies, educational and knowledge institutions as well as organisations.